Sports Media
Dodgers Tailgate: Built to 43K
MLS • Soccer United Marketing • LAFC • Mexican National Team
Building an independent sports media brand from zero through editorial voice, visual storytelling, and platform strategy.
Result
Quick Proof
What This Proves
The Problem
Most sports media brands rely on teams, budgets, or institutional backing. The challenge was to build a real, engaged audience independently with no agency, no budget, and no built-in distribution.
The Approach
I developed a clear editorial voice, a repeatable content system, and broadcast-style visual production using DaVinci Resolve and Affinity Designer.
I built a multi-platform strategy with X as the attention engine, Instagram as the visual storytelling channel, and the website as the long-form SEO destination.
Everything from publishing cadence and graphics to voice, packaging, and audience growth was owned end-to-end by one person.
The Outcome
Dodgers Tailgate grew from zero to more than 43,000 followers on X, proving that a solo operator with strong systems, clear positioning, and disciplined execution can build a media brand that competes.
Final Takeaway
This project proves that one person with a clear voice, disciplined systems, and strong visual packaging can build a sports media brand that earns real attention.
Let’s Build Something That Matters
If you're looking for someone who can connect strategy, story, and execution across teams, platforms, and languages — let's talk.